UFC 306, branded Riyadh Season Noche UFC, will feature a unique and immersive experience with a bantamweight title fight, cinematic chapters evolving with each bout, and an Easter egg hunt offering $25,000 for fans who find all the hidden elements.
UFC 306 is going to feature something very special for viewers and attendees.
This Saturday, UFC 306 — branded Riyadh Season Noche UFC — takes place at Sphere in Las Vegas. The event’s headlined by a bantamweight title fight between Sean O’Malley and Merab Dvalishvili. The UFC is promoting the card as “the greatest live sporting event of all-time.” So, they’re pulling out all the stops to deliver on its grand promises.
Speaking with reporters after the most recent episode of Contender Series, UFC CEO Dana White revealed some details about this weekend’s event. Among them: a lucrative “Easter egg hunt” for fans.
“There’s movies, there’s chapters,” White explained when asked about the production surrounding the event. “Each chapter starts before the next fight. So there will be a show open, then the first movie will run and it will end at the end of the fight. Then — we call them ‘worlds’ and the fight will live inside this world. And the world will evolve while the fights are going on, but it will be very subtle. Clouds will move, fires will burn, birds will fly, or whatever the hell is going on in that time, and it will slowly evolve during the fight.”
“There are also going to be Easter eggs in each one of these films. We’re working it out with legal right now, but what I want to do, if somebody can find all the Easter eggs, I’ll give you $25,000.”
White confirmed that the planned Easter eggs will all be “related to the show.” He added that this special scavenger hunt will only take place on the main card. The prelims will serve as a setup for the main card. The entire show will move from “the beginning of time” and “end at the future,” all while keeping the spirit White intended from the outset: to be a love letter to Mexico.
“If you’re Mexican, this is a f*cking Rocky movie for you, man,” White said. “You’re going to come out of there, and if you’re not, you’re going to wish you were Mexican.”
And when it’s all said and done and the show is in the books, White hopes to have achieved more than just deliver a once-in-a-lifetime experience for UFC fans.
“My goal in this thing is to be nominated for an Oscar, an Emmy, and a Grammy,” White said.